Creating and converting coveted audiences at scale

TodayTix Group is an industry-leading expert in engaging with cultured consumers and building relationships that last. We know how to efficiently attract audiences, deliver the shows they’re looking for, and convert them into loyalists. With effective 360-degree bespoke promotion and support services, we unlock the most efficient user acquisition strategies for producers, enabling shows to have healthier operating budgets and stronger economics to run longer. We succeed in selling more tickets so that productions can continue to play to full houses.

20 million

culture buyers in the TTG ecosystem

Over 4-to-1

average return on all-in spend


owned, operated, or managed sales channels

The most efficient way to fill your seats

TodayTix Group’s centralized, proprietary tech stack offers end-to-end solutions — from mobile-first access programs to a 30-second checkout experience — to make sure you meet your sales and marketing goals.

Global audiences

No audience is the same, and our strategy is geared toward data-driven matchmaking within our own ecosystem and beyond. We have hundreds of partners in the commerce, media, lifestyle, and travel industries, and we effortlessly match new and diverse audiences who are interested in theatre, immersive entertainment, attractions, and more experiences that speak to them.

Our owned brands

Put your show in front of loyal audiences with high-purchase intent through our portfolio of brands.

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Marketing made easy

TodayTix Group offers highly optimized, innovative marketing tools that produce sales and enhance your production’s footprint. We cut through the noise to make sure your show is seen by the right audiences at the right time.

Effective sales and promotional activations

We give you the ability to cross-sell to customers for meaningful incremental sales. Our team of industry experts craft bespoke promotion plans to meet specific goals, and drive volume through the likes of in-app placements and omni-channel activations, as well as attention-getting multishow campaigns like our Friends and Family sale and London Theatre Week.

Theatre - Comedy and Tragedy
Lookalike audiences

Reach the highest-intent shoppers with advertising that leverages lookalike audiences.

Example of facebook ad
A-B Testing
Dynamic A/B testing

Identify the copy, art, and other promotional materials that resonate the most with new audiences.

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Mobile signal
Media activity

Up your ability to cross-sell through in-app placements and integrated media campaigns channeled through online and offline activity across all markets.

Example dashboard UI
Theatre - Comedy and Tragedy
Realtime audience feedback

Gain valuable, actionable insights on your production early and often from Show-Score’s 300,000+ devoted theatre avids.

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Account management support

We provide you with a dedicated account management team for hands-on partnership support and real-time sales reporting. Our shared platform is already integrated with 500 of the top ticketing providers, expanding your reach across hundreds of e-commerce websites and marketing channels. You control price points, messaging, and promotions, so it’s still your inventory — we just make it easier for you to manage and reach high-intent audiences.

Interested in partnering with us?

What our partners are saying

As industry experts, we use our knowledge of audience behaviors to make custom marketing recommendations guaranteed to fill your seats. See what our partners are saying about working with TodayTix Group.

With a strong presence in the global theatrical marketplace and the ability to attract and engage new audiences, TodayTix Group has proved to be a great partner to Wicked. Whether bringing to life exciting new access programs, building multi-show partnerships and campaign and promoting full-price and high ATP ticket sales in both the West End and on Broadway, we appreciate the creative approach and marketing power TTG consistently brings to the table.

David StoneProducer


Distribution partnerships

Want to expand your reach and scale your revenue? Get more information on our landmark supply and eCommerce solutions.


Interested in working at TodayTix Group? Get a feel for our team, culture, and locations.

Media inquiries

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