Bringing the world’s stage to your audience

With a rich, 20 year history rooted in the acquisition of Encore, TodayTix Group is the only global player that empowers partners to engage, monetize, and grow their existing audiences. By marrying best-in-class technology with an extensive global inventory of cultural events and attractions, we create meaningful value with our e-commerce solutions and diverse, high-caliber event offerings.


supply partners


tickets sold


productions sold

A best-in-class tech stack to fit your needs

TodayTix Group offers high-performance technical solutions to optimize traffic and streamline ticket sales. We work with you to find the best tools to fit your needs and get you up and running immediately.

UI example
UI example


Our ticketing system runs on a flexible API that gives you seamless access to TodayTix Group’s network of 20,000 international producers on a single platform.

  • Manage your own inventory and pricing.

  • Create bookings with instant confirmation.

  • Share real-time ticket information and availability.


We use a unified checkout system across our entire portfolio of brands, and every transaction gives us insight to make booking even better.

  • Optimize the purchase funnel from the event calendar to seat selection.

  • Give users the ability to book and purchase natively via white label solutions. 

  • Implement bespoke branding and multiple payment options.

Discovery widgets and templates

TodayTix Group’s customizable widgets and white label templates let you engage with shoppers at every step of the funnel.

  • Integrate our services directly with your website or applications.

  • Add your own branding to each widget and template.

What our partners are saying

As industry experts, we use our knowledge of the international culture and ticketing landscape to make personalized recommendations that enhance the cultural experience. Read what our partners are saying about working with TodayTix Group.

Working with TodayTix Group allows us to provide our 1 million ShowFilmFirst members with incredible ticket deals, a seamless booking experience, and extensive reporting. We’re able to build a high level of customer satisfaction, while maximising return on investment. It’s a win-win.

Jeremy MascarenhasOwner of ShowFilmFirst

SeatPlan has worked with TTG for 10+ years which is testament to the team. We continue to build our geographic reach and sales volumes through the relationship and are now focused on helping USA theatregoers book tickets in the same way we already help those in London.

Ben Jackson Owner of Seat Plan

Seat Plan

We have enjoyed a successful relationship with Encore Tickets for many years and as one of our longest standing partners, we have worked closely together to grow our theatre proposition into a thriving category. The team is always an absolute pleasure to deal with and now that Encore is part of TodayTix Group, we look forward to exciting new opportunities ahead!

Virgin Experience Days

Working with TodayTix Group continues to be a smooth and outstanding experience for Holiday Extras after being partners for over a decade. They are so knowledgeable and always willing to support any questions where needed to help provide the best service to our customers. We can’t thank them enough for being such great partners over the years and we are excited to see where this partnership can go.

Ellie GoodingCommercial Partnerships Manager

Holiday Extras

Producer Partnerships

Looking to reach 20 million new customers and fill your seats?


Interested in working at TodayTix Group? Get a feel for our team, culture, and locations.

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