Creating and converting coveted audiences at scale
TodayTix Group is an industry-leading expert in engaging with cultured consumers and building relationships that last. We know how to efficiently attract audiences, deliver the shows they’re looking for, and convert them into loyalists. With effective 360-degree bespoke promotion and support services, we unlock the most efficient user acquisition strategies for producers, enabling shows to have healthier operating budgets and stronger economics to run longer. We succeed in selling more tickets so that productions can continue to play to full houses.
20 million
culture buyers in the TTG ecosystem
Over 4-to-1
average return on all-in spend
200+
owned, operated, or managed sales channels
The most efficient way to fill your seats
TodayTix Group’s centralized, proprietary tech stack offers end-to-end solutions — from mobile-first access programs to a 30-second checkout experience — to make sure you meet your sales and marketing goals.
Global audiences
No audience is the same, and our strategy is geared toward data-driven matchmaking within our own ecosystem and beyond. We have hundreds of partners in the commerce, media, lifestyle, and travel industries, and we effortlessly match new and diverse audiences who are interested in theatre, immersive entertainment, attractions, and more experiences that speak to them.
Our owned brands
Put your show in front of loyal audiences with high-purchase intent through our portfolio of brands.
Marketing made easy
TodayTix Group offers highly optimized, innovative marketing tools that produce sales and enhance your production’s footprint. We cut through the noise to make sure your show is seen by the right audiences at the right time.
Effective sales and promotional activations
We give you the ability to cross-sell to customers for meaningful incremental sales. Our team of industry experts craft bespoke promotion plans to meet specific goals, and drive volume through the likes of in-app placements and omni-channel activations, as well as attention-getting multishow campaigns like our Friends and Family sale and London Theatre Week.
Lookalike audiences
Reach the highest-intent shoppers with advertising that leverages lookalike audiences.
Dynamic A/B testing
Identify the copy, art, and other promotional materials that resonate the most with new audiences.
Media activity
Up your ability to cross-sell through in-app placements and integrated media campaigns channeled through online and offline activity across all markets.
Realtime audience feedback
Gain valuable, actionable insights on your production early and often from Show-Score’s 300,000+ devoted theatre avids.
Account management support
We provide you with a dedicated account management team for hands-on partnership support and real-time sales reporting. Our shared platform is already integrated with 500 of the top ticketing providers, expanding your reach across hundreds of e-commerce websites and marketing channels. You control price points, messaging, and promotions, so it’s still your inventory — we just make it easier for you to manage and reach high-intent audiences.
Interested in partnering with us?
What our partners are saying
As industry experts, we use our knowledge of audience behaviors to make custom marketing recommendations guaranteed to fill your seats. See what our partners are saying about working with TodayTix Group.
With a strong presence in the global theatrical marketplace and the ability to attract and engage new audiences, TodayTix Group has proved to be a great partner to Wicked. Whether bringing to life exciting new access programs, building multi-show partnerships and campaign and promoting full-price and high ATP ticket sales in both the West End and on Broadway, we appreciate the creative approach and marketing power TTG consistently brings to the table.
Wicked
Distribution partnerships
Want to expand your reach and scale your revenue? Get more information on our landmark supply and eCommerce solutions.